Sports Illustrated

SI Defining Moments Privacy Policy

Updated: April 2, 2025

This Privacy Policy outlines how SI Tickets, Inc. collects, uses, and shares personal information through this microsite (https://simoments.sportsillustratedstadium.com), which offers the SI Defining Moments program, a gamified interactive experience at Sports Illustrated Stadium and potentially other venues where Sports Illustrated is a partner. This policy applies specifically to this microsite and its related services. For our broader practices, you may also review our SI Tickets Privacy Policy, though this microsite operates under the terms outlined here.

Feature.io’s Role

This microsite is supported by Feature.io, a third-party service provider acting as a data processor on behalf of SI Tickets, Inc. Feature.io operates the microsite, which includes delivering digital Sports Illustrated covers and collecting user data from registered participants per our instructions. SI Tickets, Inc. remains the data controller, determining how and why your data is used. Feature.io does not use your personal data for its own purposes, though it may use aggregated, de-identified data to improve its platform, as permitted by our agreement. For more on Feature.io’s practices, see their Privacy Policy.

Information We Collect

On this microsite, we collect:

  • Registration Data: Name, email, and other details you provide when registering to participate in the SI Defining Moments program.
  • Rewards Activity: Information about QR codes you scan and rewards you earn, linked to your account.
  • Technical Data: IP address, device info, and usage data (e.g., clicks, time spent) to optimize your experience, manage risks, and track campaign performance.
  • Shipping Information: If you earn tangible goods as rewards (e.g., physical items), we may collect your shipping address to fulfill delivery.
  • Media: Photographs or videos of you interacting with the Program (e.g., scanning QR codes, receiving rewards) at participating venues, which may be used for promotional purposes as outlined in the SI Defining Moments Terms of Service.

How We Use Your Information

We use this data to:

  • Manage your participation in the SI Defining Moments program, including tracking QR code scans and delivering rewards (digital or tangible) via wallet functionality or physical shipment.
  • Personalize your experience and prevent fraud.
  • Send updates, reward notifications, or marketing emails (you can opt out—see below).
  • Analyze program engagement and effectiveness to improve our offerings.
  • Promote the Program, using photographs or videos of participants as described in the Terms of Service.

Sharing Your Information

We share your data with:

  • Service providers (like Feature.io) to operate this microsite and deliver the rewards program, including:
    • Companies that process payments securely on our behalf.
    • Providers that host this microsite and store data in secure environments.
    • Partners that assess risks and prevent fraud.
    • Entities that facilitate reward delivery (e.g., shipping providers for tangible
      • goods).
  • Affiliates related to SI Tickets, Inc. (e.g., parent organization, sister organization, joint ventures, collaborators, or other organizations under common control) for consistent service delivery or operational support.
  • Business partners involved in this program, such as New York Red Bulls for reward delivery, only with your consent where required.
  • Authorities, if required by law (e.g., subpoenas, tax authorities), to protect our rights, or to ensure user safety.
  • In the event of a merger, acquisition, or sale, your data may be transferred with appropriate safeguards.

We do not sell your personal information to third parties for their own marketing purposes.

Data Security

We use industry-standard measures—like encryption, secure servers, and access controls—to protect your information from unauthorized access, loss, or misuse. However, no system is 100% secure, and we cannot guarantee absolute security.

Data Retention

We keep your personal information only as long as needed to provide the rewards program, meet legal requirements, or resolve disputes—typically no longer than 5 years after your last interaction with this microsite, unless required by law.

Your Choices

  • Opt Out: Unsubscribe from marketing emails via the link in any email or by emailing support@sitickets.com.
  • Rights: Request access, correction, or deletion of your data by contacting us at support@sitickets.com or Feature.io at info@feature.io. If you’re in the European Union (under GDPR), California (under CCPA), or another region with specific privacy laws, you may have additional rights, such as data portability.

Children’s Privacy

This rewards program is not intended for individuals under 18. We do not knowingly collect personal information from children under 18. If we learn we’ve collected such data, we’ll delete it promptly.

International Users

SI Tickets, Inc. is based in the United States, and your data may be transferred to and processed in the U.S., where privacy laws may differ from your region. We ensure appropriate safeguards for cross-border transfers, such as standard contractual clauses where required.

Updates to This Policy

We may update this Privacy Policy or the related Terms of Service at any time, for any reason, without notice. Any changes will be posted on this microsite, and it is your responsibility to check for updates. Your continued use of the Program after changes are posted constitutes your acceptance of the updated terms.

Contact Us

For questions or privacy requests:

  • Email: support@sitickets.com
  • Mail: SI Tickets, Inc., 26 Broadway, Suite 934, New York, NY 10004